HelloComp - UGC Case Study
Case study
Gaming / Tech Retail
Challenge
Content for a gaming PC store means creative, production, publishing and SEO. Many moving parts.
Our Solution
I build it so the store no longer juggles three data sources and the operations around them. I am the creative, the production, the content ops, the upload and the SEO in one person, plus the actor on camera and the creative producer. One contact from idea to published video. UGC style shows gaming builds, the showroom and accessories the way a customer actually experiences them. I then hand the outputs to an external performance marketing agency that squeezes maximum value from the videos in paid campaigns.
Instagram Reels
Results
Before
Multiple vendors and data sources
Creative, production, content, upload and SEO in one person
After
One person from creative to upload
Key Results
- Creative, scripts and on-camera acting in one person
- Filming, editing and full post-production
- Upload, content ops and SEO with no handovers
- One contact instead of three operational threads