Blog & Know-How

The same mistakes. I see them daily in startup profiles and corporate accounts alike. Instagram's algorithm behaves like a harsh judge – it favours those who play by the rules.

UGC is getting bigger. Not because it's a trend, but because it's simply better than traditional advertising. 93% of marketers confirm it delivers 9x higher engagement.

Instagram says: 'The algorithm prioritises authenticity and quality.' Lie. The algorithm prioritises engagement. Period. Watch time is the new currency.

Everyone talks about 'authenticity.' The algorithm supposedly loves it. Brands promote it. Creators promise it. But what's really hiding behind that word?

61% of creators now work full-time. Great. But creators are increasingly economically dependent on platforms controlled by algorithms.

Frustrated that your Instagram Reels only get 50 views? We reveal 5 reasons why Reels lack reach and advise how to change it.

What really influences video production pricing? Here is a transparent breakdown for Prague-based and Europe-wide projects.

How to shoot Reels that really work? After 500+ videos for companies, I have some brutally honest insights. I reveal 5 things nobody tells you.

Why is nobody watching your videos? You might be making one of these beginner mistakes. Read how to give Instagram algorithms exactly what they want.

Spending on PPC but no sales? The problem isn't the ad settings, but the creative. Find out how to engage.

Event video is no longer a luxury — it's essential for any serious conference. What are the trends? What factors influence pricing? And how do you calculate ROI?

Running a conference with international speakers? Here's why a bilingual moderator transforms the experience for every attendee — and makes your event video look better.

A practical checklist for event organisers. From venue tech details to interview planning. Free download — make sure nothing falls through the cracks.